So I was on Tumblr (as I always am) and I came across this picture:
For a split second, I thought it was fan made, but then I saw that it was part of an official post from the official Tumblr page of disneymovieseverywhere, with the following caption: “You too can save the day with these heroic Disney movies, now available at a special price.”
If you click the link in the quote, you can see it lead to a webpage that is indeed dedicated to “Disney Heroes”. So far, the movies listed in this new category are Mulan (and it’s sequel for some reason), Atlantis: The Lost Empire (and it’s sequel, again, for some reason), The Sword in the Stone, Robin Hood, Big Hero 6, Wreck-It Ralph, and Hercules. All of these movies have their followings (well, except for the sequels), and a lot of them are considered underrated (in other words, not universally hated).
When I saw this, I was pleasantly surprised (especially over the fact that Mulan is actually shown in her blue dress and as a hero, not a princess), but also very confused. For a company that’s mostly about Disney Princesses, Frozen, Star Wars, and Marvel right now, it’s really interesting to see them make a special page and offer dedicated to movies they barely acknowledge anymore. Why is that now, all of a sudden, we’re seeing a Disney Heroes collection? Is it going to feature a wider arrange of films (mainly Tarzan and Aladdin, movies which practically beg to be called “Disney Hero” films)? And, most of all, is this going to become a potential marketing franchise, like the Disney Princesses?
To be honest, I hope it does. Mainly because, I think children deserve a broader range of Disney-related products to play with and read. It would also give older fans a chance to buy products related to their new and old faves/not be swamped with the same merch from the same movies all the time.
I think they did have a previous Disney Heroes lineup a long time ago, focused on male hero leads, but died out due to the overwhelming popularity of the Disney Princess lineup. I could have sworn I saw a toy with a blue Disney Heroes label and mentions of it online but I can’t find any official info (if you have any, please let me know). So I wonder if this means they’re reviving it.I hope it becomes more successful at any rate.
I’m totally curious to see what they’re going to do with it. I think the best thing to do is to buy the movies offered to show Disney that people love them and would like to see more of them, and maybe Disney will do something from there. I really hope this leads to something, especially for Mulan (I don’t want her to be pigeonholed into just wearing glittery dresses and looking pretty and demure), Big Hero 6 (which is practically begging for a franchise; I just hope with its upcoming TV series we’ll see something more out of it) and Wreck-It Ralph (which has been almost completely forgotten, which is a shame given how good it is). I just hope it doesn’t mean that these are movies that Disney doesn’t care about and is lumping them together to sell them cheap for a limited time.