So I went to see Coco yesterday and I absolutely loved it. It is easily on par with Up and Toy Story 3 and proof that there’s hope for Pixar yet. There was an audience applause when the movie ended. When I get it on Blu Ray I’ll definitely be sure to write more about it (I want to see it again already) but right now I want to talk about something else: the short that preceded it, Olaf’s Frozen Adventure.
This short, originally meant to air as a TV special, was suddenly placed in front of Coco, the unfortunate implication being that Disney did not have faith that a movie led by non white (and non American) people would do very well. Considering how much of a success this movie has proven to be already, beating out Justice League and becoming the highest grossing movie of all time in Mexico, it seems that this move was unnecessary.
And boy was it unnecessary because people fucking hate this short, drawing a slew of complaints from its 21 minute run time to its mediocre story and songs. It got so bad that it will be pulled from theaters in Coco‘s third weekend.
When I watched this short, I will admit I found it funny (one point honestly had me laughing out loud), but the characters have just gotten worse. I was actually rooting for Olaf to die at one point, and Elsa kept apologizing for EVERYTHING, even when it wasn’t her fault. My sister pointed out that the dialogue between her and Anna is sickeningly sweet and trite, not like something real sisters would say to each other. In other words, Anna and Elsa are less characters and more like cutouts for little girls to coo over. (My mental health side is saying “Elsa you’re STILL not better get the hell out of Arendelle”.)
So with the reaction towards the short, it looks like people are sick of Frozen. The first movie may still be relatively well received, but nobody needs to see this story continued, especially when it’s forced in your face.
The thing is, ultimately, Frozen isn’t a classic. It was a fad. Take a look at The Incredibles. That movie is 13 years old and it is still fondly remembered and the hype for a sequel NEVER died out. Now that the sequel has been announced the world is rejoicing. That movie is a definite classic.
But with Frozen, it’s been less that five years, any demand for a sequel has diminished significantly, and people are starting to realize that less and less effort is being put into the franchise. Too much time has passed since the first Frozen, and people have moved on to Disney’s other films, with demands for a Big Hero 6 sequel still going strong.
But I think the main problem is that Disney tried to treat this one singular movie like it was the Marvel Cinematic Universe. It has a whole media franchise dedicated to it that released tons and tons of material while Disney’s other movies that are also very popular get next to nothing. You know how people got sick of the Minions after their faces were slapped on every single solitary product imaginable and taking the focus away from the rest of Despicable Me? This is what’s happening with Frozen.
From the beginning I knew Frozen 2 was never going to be as successful as the first movie, but now I’m starting to think that it might be Disney’s first actual failure in a long time. I’m especially worried that Disney’s not going to put any real effort into the sequel and try to rush it out in time to appease the remaining fans and little girls.
I guess we’ll ultimately have to see what happens, but Disney better be prepared for the sequel to not do very well and realize that they shouldn’t have propped the first movie up on so high a pedestal. They ran the movie into the ground, and now audiences have moved on. If their franchise ends on a bad note, they have no one to blame but themselves.